ABOUT SQUARE ONE
We’re here for real people – parents who’ve lost their spark, those returning to exercise, and anyone who’s ever felt like they didn’t quite fit in at the gym.
We believe everyone deserves to feel strong and confident, without feeling nervous about stepping into the weights section.
Our founder, Emma – a Wimborne local – knows that feeling. After years of trying to get stronger alone, feeling confused and without guidance, she created the kind of space she wished had existed.
So we took it back to basics. Back to Square One.
A place that’s welcoming, expert-led and completely free from intimidation.
Ultimately, we create confident gym-goers.
Because sometimes, we just need to go back to basics - and do the basics really well. Plus, starting again shouldn’t feel like failure. Whether it’s been months, years, or you’ve never set foot in a gym before - we meet you where you are.
No pressure. No judgment. Just simple, effective strength training that fits your life, not the other way around.
WHY ARE WE CALLED SQUARE ONE?
WHO do we help?
☑️ Parents who want to rediscover their identity and energy outside of being “Mum or Dad”
☑️ Over 40s looking for long-term strength, independence, and a better way to exercise
☑️ Anyone who’s felt let down or lost in other gyms, group classes, or online plans
We work best with people who want real, long-term results - not just quick fixes.
You won’t find endless burpees, loud instructors, or fads here. Just a down-to-earth, expert approach that works - especially if you thought the gym wasn’t for you.
✅ A friendly, expert coaching team
✅ Small-group personal training that feels personal
✅ Well-structured sessions – without obsessing over weight or looks
✅ A gym that’s full of people like you, not people who intimidate you
✅ Thoughtful extras like our menopause and nutrition talks, events, AND exclusive booking app.
We’re not the biggest gym — and we don’t want to be.
Because we work best when we really know who we’re working with.
What makes us differenT
Ready to go back to square one?
We offer a limited number of spaces on our 28-Day Experience – your chance to see what it’s like to be a fully fledged member.
It starts with a quick phone call to make sure we’re the right fit for each other. If it feels good from both sides, you’ll come in for a 30-minute 1:1 movement screen. This helps us personalise your experience and make sure we’re setting you up for success – no pressure, no hard sell.
From there, all you need to do is turn up.
We’ll take care of the rest. Get started here.
